From Mad Men to MAGA: how nostalgia came to be and why we are so eager to indulge it.

From movies to politics, social media posts to the targeted ads between them, nostalgia is one of the most potent forces of our era. On Nostalgia is a panoramic cultural history of nostalgia, exploring how a force that started as a psychological diagnosis of soldiers fighting far from home has come become a quintessentially modern condition. Drawing on everything from the modern science of memory to the romantic ideals of advertising, and traversing cultural movements from futurism to fascism to Facebook, cultural critic David Berry examines how the relentless search for self and overwhelming presence of mass media stokes the fires of nostalgia, making it as inescapable as it is hard to pin down. Holding fast against the pull of the past while trying to understand what makes the fundamental impossibility of return so appealing, On Nostalgia explores what it means to remember, how the universal yearning is used by us and against us, and it considers a future where the past is more readily available and easier to lose track of than ever before.

"If nostalgia was a disease in the Good Old Days, then David Berry's cogently argued, intelligent, and witty book should be prescribed reading for anyone wishing to understand what sometimes feels like a peculiarly virulent epidemic of our current times." —Travis Elborough

"We're so lucky to have a writer as thoughtful, funny, smart, and cutting as David Berry. Nostalgia dictates so much of our world, and there isn't a better cataloger, critic, and guide through it than Berry." —Scaachi Koul

David Berry is a writer and cultural critic in Toronto. His work has appeared in the Globe & Mail, Hazlitt, Toronto Life, and elsewhere, and he was an arts and culture columnist for the National Post for five years. On Nostalgia is his first book. David currently lives in Toronto.

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“On Nostalgia” is a powerful, thought-provoking work of philosophy and closely-argued systemic analysis. While the book is slim, Berry’s writing is thick, complex and layered, but leavened with a sly wit. —The Toronto Star

"Berry’s subject is a wide-ranging one, but he pulls off the impressive feat of covering plenty of ground in a concise and compelling manner." —Tobias Carroll, Literary Hub