GWG
Piece by Piece
- Publisher
- Goose Lane Editions
- Initial publish date
- Mar 2012
- Category
- Social History, Corporate & Business History, Fashion & Textile Industry
-
Paperback / softback
- ISBN
- 9780864926418
- Publish Date
- Mar 2012
- List Price
- $29.95
Classroom Resources
Where to buy it
Description
Winner, Alberta Historical Resources Foundation Heritage Award, Canadian Museums Association Outstanding Achievement in Publications, and Redgees Legacy Award
Shortlisted, Robert Kroetsch City of Edmonton Book Prize
Remember pearl-snap Western shirts, Scrubbies jeans, and denim jackets, George W. Groovy, Cowboy Kings, Red Straps?
Take a trip down memory lane and relive the GWG story! Remember the slogans "Anything Goes," "They wear longer, because they're made stronger," and Wayne Gretzky's declaration that "I grew up in GWGs"? GWGs have been a cultural icon in Canada since the company's founding in 1911. Here, at long last, is the complete, lushly illustrated history of the Great Western Garment Company, whose products were staples for some generations and defined cool for others.
This lavish book includes archival photographs, advertisements, product photos, and insights on the long history of this iconic Canadian company. Begun in Edmonton, GWG not only manufactured jeans, but also helped immigrant women support their families, becoming a model of management and labour working collaboratively. GWG eventually became the largest workwear manufacturing company in Canada, providing different styles of work and leisure clothing for men, women, and children, and for the military during both world wars. Although Levis acquired the company during the 1960s and '70s and closed the last factories in 2004, the GWG brand remains a part of pop culture. It is firmly fixed in the Canadian psyche and still holds a place in Canadian hearts.
About the author
Catherine C. Cole is an Edmonton-based arts and heritage consultant. Her exhibitions and publications deal with Western Canadian labour and social and industrial history. She is the project manager and guest curator of the virtual exhibitions Piece by Piece: The GWG Story and Before E-Commerce: A History of Canadian Mail Order Catalogues and the author of Inventive Spirit: Alberta Patents from 1905-1975.
Awards
- Short-listed, Robert Kroetsch City of Edmonton Book Prize
- Winner, Canadian Museums Association Outstanding Achievement in Publications
- Winner, Redgees Legacy Award
- Winner, Alberta Historical Resources Foundation Heritage Award
Editorial Reviews
"[A] fabulous new publication . . . Well-researched and informative."
<i>Scene</i>
"In GWG: Piece by Piece, Catherine C. Cole does a delightful job in telling the tale of one of the country's most beloved garment makers, Edmonton-based GWG. The book's softover coffee-table format lends itself well to telling a largely visual tale."
<i>Canada's History</i>