A five-step process for generating big ideas in business, personal, and professional contexts is outlined in this high-energy guide to the creative process. Real-world anecdotes and inspirational messages complement the straightforward discussions of exploring, being free, pausing, embracing, and enjoying life. These five steps cover issues such as how to use observation to uncover fresh ideas, how potential ideas are stymied, and how incubation allows the subconscious to find solutions. Brainstorming tools, exercises, and action steps illustrate how to put creative tools into practice. The upbeat, conversational style of this guide encourages professionals in all disciplines to develop a competitive edge through creativity.

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Sam Harrison teaches creativity and writing classes at the Portfolio Center in Atlanta. He is a former senior vice president of creative services for an S&P 500 firm whose clients and associates include the National Football League, Major League Baseball, Hallmark, Hasbro, and John Denver Environmental Groups. He lives in Atlanta, Georgia.

"This book shows how to quickly and easily unlock your creativity to achieve greater success in every area of your life." —Brian Tracy, author, Change Your Thinking, Change Your Life and Goals!

"Sam Harrison has done an admirable job of breaking down the process of thinking and generating ideas into digestible, achievable actions you can take every day." —Keith Yamashita, Stone Yamashita Partners

"The hardest thing in the world to teach is creativity. Yet Sam Harrison has done a great job in laying out the steps that are bound to increase your creativity if you pay attention to a guru like Sam." —Al Ries, coauthor, The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR