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Cooking Wine & Spirits

Wine Business Case Studies

Thirteen Cases from the Real World of Wine Business Management

actor Pierre Mora

Publisher
Wine Appreciation Guild
Initial publish date
Jul 2013
Category
Wine & Spirits
  • Paperback / softback

    ISBN
    9781935879879
    Publish Date
    Jul 2013
    List Price
    $33.95

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Description

There's a four-letter word that describes the near totality of an MBA education. The “case?; and there's a reason for it. Case studies are the single most powerful learning tool in business pedagogy's resources. This is the first book dedicated to wine business cases, and as more and more colleges and universities add wine MBA courses to their catalogs, it's high time for such a text. Edited by esteemed professor of marketing Pierre Mora and published in association with the Bordeaux College of Business, these thirteen cases are drawn from the examples of real business success and calamity by an international group of respected wine business scholars.

About the author