Wine Business Case Studies
Thirteen Cases from the Real World of Wine Business Management
- Publisher
- Wine Appreciation Guild
- Initial publish date
- Jul 2013
- Category
- Wine & Spirits
-
Paperback / softback
- ISBN
- 9781935879879
- Publish Date
- Jul 2013
- List Price
- $33.95
Classroom Resources
Where to buy it
Description
There's a four-letter word that describes the near totality of an MBA education. The “case?; and there's a reason for it. Case studies are the single most powerful learning tool in business pedagogy's resources. This is the first book dedicated to wine business cases, and as more and more colleges and universities add wine MBA courses to their catalogs, it's high time for such a text. Edited by esteemed professor of marketing Pierre Mora and published in association with the Bordeaux College of Business, these thirteen cases are drawn from the examples of real business success and calamity by an international group of respected wine business scholars.