The Quest for Meaning
A Guide to Semiotic Theory and Practice, Second Edition
- Publisher
- University of Toronto Press
- Initial publish date
- Aug 2020
- Category
- Media Studies, Semiotics & Theory, General
-
Paperback / softback
- ISBN
- 9780802095145
- Publish Date
- Jun 2007
- List Price
- $32.95
-
Hardback
- ISBN
- 9780802093684
- Publish Date
- Jun 2007
- List Price
- $58.00
-
Hardback
- ISBN
- 9781487504854
- Publish Date
- Aug 2020
- List Price
- $88.00
-
Paperback / softback
- ISBN
- 9781487523510
- Publish Date
- Sep 2020
- List Price
- $38.95
-
eBook
- ISBN
- 9781487531034
- Publish Date
- Sep 2020
- List Price
- $29.95
Classroom Resources
Where to buy it
Description
Dating back to antiquity, semiotics is both a "technique" and a "science" that aims to understand the nature of meaning. An academic discipline in its own right, semiotics uses signs, such as words and symbols, to think, communicate, reflect, transmit, and preserve knowledge.
Since the initial publication of The Quest for Meaning in 2007, the world has changed dramatically with the advent of online culture, new technologies, and new ways of making signs and symbols. Updated to reflect these many changes, the second edition includes a comprehensive chapter on the use of semiotics in the Internet age. Written in a student-friendly style, featuring examples from everyday life, the book explains what semiotics is all about and why it is so important for gaining insights into our elusive and mysterious human nature.
About the author
MARCEL DANESI teaches on the history of puzzles at Victoria College of the University of Toronto. Danesi has written puzzles for Reader’s Digest, The Toronto Star, and also maintains a blog on puzzles for Psychology Today. He has also published several best-selling puzzle books, such as The Total Brain Workout and The Complete Brain Workout.