The New Sustainability Advantage shows how the benefits of the "triple bottom line" can increase a typical company's profit by at least 51 to 81% within five years, depending on the company's size and industry sector, while avoiding risks that could jeopardize its financial wellbeing.

Fully revised and updated, this 10th anniversary edition clearly demonstrates that, by focusing on seven powerful yet easy-to-grasp sustainability strategies, businesses can:

• Increase revenue
• Improve productivity
• Reduce expenses
• Decrease risks.

Expressed in clear business language and presented in an appealing, graphically rich format, this practical guide and the accompanying online Sustainability Advantage Simulator Dashboard enables executives to enter their own data and quickly identify high-leverage benefit areas for their organization. More detailed downloadable Sustainability Advantage Simulator Worksheets help them drill down into specific areas of interest and fine-tune the assumptions to their specific situation.

An indispensable tool for both sustainability champions and senior management, The New Sustainability Advantage proves that the quantified business case for sustainability is more compelling than ever before.

Bob Willard gave up an award-winning, successful career in senior management at IBM to devote himself full-time to building corporate commitment to sustainability. Widely in demand as a speaker, he has delivered hundreds of presentations demonstrating the Business Case for Sustainability to companies, consultants, academics and NGOs world-wide. Bob is the author of The Sustainability Champion's Guidebook, The Next Sustainability Wave(, and the original edition of The Sustainability Advantage(. He was recently appointed an inaugural member of the Sustainability Hall of Fame by the International Society of Sustainability Professionals.

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