Bob Willard gave up an award-winning, successful career in senior management at IBM to devote himself full-time to building corporate commitment to sustainability. Widely in demand as a speaker, he has delivered hundreds of presentations demonstrating the Business Case for Sustainability to companies, consultants, academics and NGOs world-wide. Bob is the author of The Sustainability Champion's Guidebook, The Next Sustainability Wave(, and the original edition of The Sustainability Advantage(. He was recently appointed an inaugural member of the Sustainability Hall of Fame by the International Society of Sustainability Professionals.