Business & Economics Consumer Behavior
The Canadian Book Consumer 2016
Subscriber Edition
- Publisher
- BookNet Canada
- Initial publish date
- Mar 2017
- Category
- Consumer Behavior
-
eBook
- ISBN
- 9781927655238
- Publish Date
- Mar 2017
- List Price
- $49.99
Classroom Resources
Where to buy it
Description
The study tracks product awareness, purchase motivation, price tolerance, and format and device preferences as they evolve over time.