Business & Economics Consumer Behavior
The Canadian Book Consumer 2015
Annual Report
- Publisher
- BookNet Canada
- Initial publish date
- May 2015
- Category
- Consumer Behavior
-
eBook
- ISBN
- 9781927655177
- Publish Date
- May 2015
- List Price
- $250.00
Classroom Resources
Where to buy it
Description
This is the second volume in The Canadian Book Consumer study. The study tracks product awareness, purchase motivation, price tolerance, and format and device preferences as they evolve over time.