Business & Economics Consumer Behavior
The Canadian Book Consumer 2013
Book Purchases by Channel
- Publisher
- BookNet Canada
- Initial publish date
- Jun 2014
- Category
- Consumer Behavior
-
eBook
- ISBN
- 9781927655061
- Publish Date
- Jun 2014
- List Price
- $99.00
Classroom Resources
Where to buy it
Description
In this report, we look at how discovery channels impact buyers of different formats, in an effort to pinpoint what sorts of promotional efforts have the greatest impact on book buyers. We drill down extensively to find out if buyers of ebooks and print books are influenced differently by particular marketing and publicity initiatives, such as in-store displays, bestseller lists, or radio ads. And we investigate if purchases of certain book genres are more likely to be impulsive or planned.