Wall Street Journal and USA Today #1 Bestseller!

Ever wonder why some people are magnetic, confident in their abilities, in charge of their own destinies, and utterly at ease in their own skin? What’s their secret? In a word: Swagger.

And no, this is not the old swagger—that show-off, in-your-face, arrogant kind. This brand-new swagger is unshakable, undeniable and utterly unstoppable. And you can have it too.

Award-winning training guru and coach Leslie Ehm shows that true swagger results from your ability to manifest who you really are and hold on to it in the face of all the psychological crap that will come for it every day. Part guidebook, part manifesto, a little sweary and completely inspiring, Swagger gives you the steps to unlock and unleash your personal brand of swagger—one that can never be duplicated or diminished. And you’ll read stories of the countless people Leslie’s worked with who’ve discovered their own swagger and changed their lives for the better.

Forget everything you think you know about confidence-building. Swagger shatters the myths around “fake it ’til you make it,” and shows you how to record over all the negative self-limiting tapes and stop giving away your personal power. You’ll learn how to challenge the preconceptions of what you “should” and “shouldn’t” do, and navigate the professional world with authenticity and badassery.

Discover what swagger blockers are holding you back and what drivers will bring your unique and powerful personality to the forefront for all to revel at and see why Swagger is the new mindset that will bring you all of the success you’ve ever dreamed of without ever having to compromise or sacrifice who you really are.

For anyone who’s ever felt that they weren’t good enough or believed that revealing their messy, vulnerable, authentic human selves could never result in greater success, Swagger will give you a doorway into the kind of self-belief that creates unimaginable confidence and will change the way you live, work and feel.

Your swagger is waiting for you. What are you waiting for?

Leslie Ehm's profile page

Former TV host and advertising Creative Director turned training guru, Leslie Ehm has spent decades travelling the globe with her award-winning company Combustion, working with executives and teams from top organizations like Google, Disney, Pepsico, TD Bank, Uber, and more. She's turned technologists into creative forces, bankers into storytellers, and has brought a serious dose of badassery to boardrooms everywhere.

Fuelled by her unrelenting passion to unleash human potential, Leslie is now a speaker, author, and swagger coach who's been called "better than therapy," "a rock star," "ass-kicking," "a force of nature" and even "a witch."

"There is a badass inside you, just waiting to take over the world. All you need is a little swagger to release it. Buckle up and get ready for Leslie Ehm's no-holds-barred lessons to help you not just find your power but own it, too."
- Laura Gassner Otting, bestselling author of Limitless

"Think swagger is about being brash? Think again. Leslie Ehm shows that true swagger unlocks generosity, confidence, focus, and impact . . . and that's everything."
- Michael Bungay Stanier, author of the Wall Street Journal bestseller The Coaching Habit

"Some people believe you either have swagger or you don't. As a former rock star, that is exactly what I believed. After reading Swagger, I see that I was categorically wrong. This book will help you shake off what's blocking you, and reveal your one-of-a-kind awesomeness. Your inner rock star is waiting!"
- Brant Menswar, author of Black Sheep

"Like a best friend, Swagger will help you step into your true potential and learn how to make the most of every single opportunity. Leslie Ehm shows you exactly how to lead yourself, tackle the chaos, and embrace the beauty of a life well lived."
- Phil M Jones, bestselling author of Exactly What to Say

"There's the 'fake-it-til-you-make-it' crowd, and then there's the crowd with real and raw swagger. If you want to show up in the world in a powerful way, read this book."
- Todd Herman, author of the Wall Street Journal bestseller The Alter Ego Effect

"Warning! Reading Swagger may change the trajectory of your life. Leslie Ehm's book will open your heart and mind so you can open your own doors to success. If you're ready to reap the rewards of a more meaningful life, you need Swagger ."
- Erica Ehm, Canadian media icon and proud sister

"Leslie Ehm's no-nonsense, tell-it-like-it-is approach shows you how to embrace your supposed imperfections as your greatest differentiator. Her book will help you get to the heart of your unique swagger, and prove that if you show up as exactly who you are, you will succeed."
- Andrea Warnerstrand, PCC, Global Coaching Programs Leader, Microsoft

"Tough mother love beautifully wrapped with moving examples, fantastic tips, brilliant storytelling, and wonderfully placed F-bombs. This book is the real deal in the art of being real. Leslie Ehm calls it Swagger. I call it brilliant."
- Ron Tite, author of Think Do Say

"When we experience a genuine connection with a real human, we are captivated. When we learn to share it, we are freed. Leslie Ehm provides the key to unlock our swagger. And that is f*cking awesome."
- James Fell, author of The Holy Sh!t Moment