With the popularity of Michael Moore, Adbusters magazine and Naomi Klein’s No Logo, it’s hard to ignore the growing tide of resistance to our corporate-controlled world. But do these vocal opponents of the status quo offer us a real political alternative?

In this lively blend of pop culture, history and philosophical analysis, Joseph Heath and Andrew Potter argue that this countercultural opposition to "the system" has not only been unproductive but has helped to create the very consumer society that radicals oppose. This thought-provoking book will enrage and entertain today’s countercultural rebels and their opponents on the political right.

JOSEPH HEATH is the director of the Centre for Ethics at the University of Toronto, as well as a professor in the department of philosophy and the School of Public Policy and Governance. He is the author of five books, including The Rebel Sell: Why the Culture Can’t Be Jammed (with Andrew Potter) and Filthy Lucre: Economics for People Who Hate Capitalism. He lives in Toronto.

Joseph Heath's profile page

Andrew Potter is the coauthor of the international bestseller Nation of Rebels. A journalist, writer, and teacher, he lives in Toronto. Follow him on Twitter (@jandrewpotter).

Andrew Potter's profile page

“[Heath and Potter] are the genuine article: intellectual martyrs fighting the good fight.” — Rex Murphy

“This is controversial stuff. . . . A thought-provoking look at the effectiveness of ‘sticking it to the Man’ . . . Recommended reading for anyone with an interest in social justice and the evolution of economics.” — Calgary Herald

“An incisive and witty indictment of consumer trends.” — BusinessWeek

“The counterculture is not just a failure, but a harmful illusion.” — The Globe and Mail

“A brave book.” — The Guardian (UK)

“Joseph Heath and Andrew Potter argue convincingly--and just snidely enough--that while the counterculture purports to be a force against capitalism, it’s more like oxygen feeding the fires of consumption.” — Eye Weekly

“A compelling read, proposing ways for us serfs to combat the brandlords.” — Focus

“I thoroughly recommend The Rebel Sell.” — Grayson Perry, Winner of the Turner Prize and Author of The Descent of Man