Transnational customer service workers are an emerging touchstone of globalization given their location at the intersecting borders of identity, class, nation, and production. Unlike outsourced manufacturing jobs, call center work requires voice-to-voice conversation with distant customers; part of the product being exchanged in these interactions is a responsive, caring, connected self. In Phone Clones, Kiran Mirchandani explores the experiences of the men and women who work in Indian call centers through one hundred interviews with workers in Bangalore, Delhi, and Pune.

As capital crosses national borders, colonial histories and racial hierarchies become inextricably intertwined. As a result, call center workers in India need to imagine themselves in the eyes of their Western clients?to represent themselves both as foreign workers who do not threaten Western jobs and as being "just like" their customers in the West. In order to become these imagined ideal workers, they must be believable and authentic in their emulation of this ideal. In conversation with Western clients, Indian customer service agents proclaim their legitimacy, an effort Mirchandani calls "authenticity work," which involves establishing familiarity in light of expectations of difference. In their daily interactions with customers, managers and trainers, Indian call center workers reflect and reenact a complex interplay of colonial histories, gender practices, class relations, and national interests.

Kiran Mirchandani is associate professor in the Department of Adult Education and Counselling Psychology at the Ontario Institute for Studies in Education. Her research focuses on home-based work, telework, contingent work,entrepreneurship, transnational service work and self-employment.

Kiran Mirchandani's profile page

Phone Clones is, overall, a delight to read. It draws from a refreshing compilation of ethnographic materials, such as scribbles from workers' notes in training sessions, which are quire revealing of their internalization?and resistance against?the authenticity project. Mirchandani interweaves perspectives from diverse fields and intellectual traditions, engaging both theoretical and empirical sources, to provide a captivating adventure for the audience. This book will be valuable for the classroom, for scholarly research, and for the joy of reading.

ILRReview