Step right up! Step right up to the amusing amusement park! It's a whole story, and the pages have holes! Watch the holes make pictures! Turn an umbrella into a cake, and balloons into ice cream! See the holes make words. Whole words! Change an ice man into an nice man! See fork handles turn into four candles! Realize the magic with your real eyes! Frank Viva's tale of a boy spending his birthday at the amusement park will amaze readers big and small with astounding die-cuts that transform both words and pictures in delightful ways.

FRANK VIVA is managing director and founding partner of Viva & CO., an independent branding and design agency that has created award-winning work for companies such as Le Creuset, MoMA, and Butterfield & Robinson. He is a frequent cover artist for

The New Yorker

magazine and his first book,

Along a Long Road

, was a bestseller and a

New York Times

10 Best Illustrated Children’s Book selection. His fourth book,

Young Frank, Architect

, was the first picture book ever created for The Museum of Modern Art’s publications department and was translated into seven languages. He lives in Toronto with his family.

Frank Viva's profile page

• Short-listed, Alcuin Society Awards for Excellence in Book Design – Children

“Not your ordinary picture book…. A must have because of the originality of the concept, the unusual palette, and the thrill of the reading experience.”
– STARRED REVIEW, Booklist
“.... the lure of visual surprises and wordplay will spur readers forward in this handsomely designed book.” - School Library Journal
“Frank Viva’s new work, Outstanding in the Rain, is a perfect example of an author-illustrator treating a picture book like a playground where he can try out the wildest ideas, while ensuring the whole thing does not become a self-indulgent mess .... This is precisely the kind of high-concept design that sinks so many author-illustrator books, and yet Viva makes it work by keeping it all disarmingly fun.” - Starred Review, Quill & Quire
“Not your ordinary picture book…. A must have because of the originality of the concept, the unusual palette, and the thrill of the reading experience.” - Starred Review, Booklist
“With the playful visual and verbal economy that is a hallmark of Viva’s work .... it’s one of those books that pulls grown-ups into its puzzles as surely as it does children .... Viva conveys a kind of humane sophistication, inviting us to see the unity in people and things that are, on one level, completely and totally different—and to have some smart, jazzy fun at the same time.” - The New York Times
“Frank Viva’s latest book for children .... takes readers to a Viva-fied version of Coney Island .... The story centers around homophone phrases .... The words are as integral to the illustrations as the pictures, with cut-outs on each page that turn the book into a game of phonetic peek-a-book. Language can be a source of amusement, Viva seems set to prove, with this tilt-a-whirl of puns.” - The National Post