In Never Content, author Harry Bruce works from confidential corporate documents and candid interviews - in what is now hailed as 'Canada's insurance-consolidation sweepstakes' - to unravel and uncover the values, personalities and maneuvers that took Maritime Life from stalwart survivor to surprise victor in a takeover game in which only the strong survive. Never Content is the captivating tale of a financial-services company whose incredible success is borne out of dissatisfaction with the status quo and an original approach that never fails to surprise Bay Street. Originally conceived as a homegrown alternative to the out-of-province operators who dominated the business, Maritime Life has been a constant contrarian. It was the first to computerize its accounting system, replace career sales agents in favour of independent agents and provide the armed services with group insurance. It has been an industry leader in product innovation. The story of Maritime Life has produced a unique corporate culture, over two thousand employees, more than $14 billion in assets under administration and one of the top life insurance companies in Canada. Veteran reporter and social commentator Harry Bruce delivers a powerful business story set against a vast sweep of history-a riveting and inspiring tale of acquisition and advantage with telling lessons for any student of business strategy.

Born and raised in Toronto, Harry Bruce has deep family and literary roots in Nova Scotia. Author of over twenty books and countless columns and articles in every major Canadian periodical, he was, successively, managing editor of Saturday Night, editor of The Canadian and columnist for The Star Weekly. He moved to Halifax as founding editor of Atlantic Insight, winner of the Outstanding Achievement Award of the National Magazine Awards Foundation. Respected worldwide as a writer, journalist and educator, in 2011 Harry Bruce received Atlantic Journalism's Lifetime Achievement Award. His book Lifeline earned the first Evelyn Richardson Memorial Literary Award for Non-Fiction. He continues to live in Halifax with his wife Penny, to whom he credits much of his success.

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