Business & Economics Consumer Behavior
Measuring Attitudes & Adoption of Digital Content for Kids and Teens
- Publisher
- BookNet Canada
- Initial publish date
- Sep 2013
- Category
- Consumer Behavior
-
eBook
- ISBN
- 9781927655023
- Publish Date
- Sep 2013
- List Price
- $250.00
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Description
Juvenile books have experienced a level of change and opportunity not seen in most other genres. Juvenile titles, both children’s and young adult, are at a crossroads between print and technology; children’s publishers have lengthy lists of print titles to maintain, and are simultaneously tackling the new challenges of ebooks and navigating the world of app development. Reading is still an important element of home life, but both parents and children are spending increasing amounts of time online, reading digitally and turning to apps for education and entertainment.
The objective of this study is to review parents’ and teens’ attitudes towards reading and technology, explore how they are spending their time, and examine how new behaviours and technologies are transforming the way families find, access, and consume the written word.