Business & Economics Small Business
Low-Budget Online Marketing
For Small Business
- Publisher
- Self-Counsel Press
- Initial publish date
- Oct 2010
- Category
- Small Business, General
-
eBook
- ISBN
- 9781770407541
- Publish Date
- Sep 2011
- List Price
- $12.99
-
Paperback / softback
- ISBN
- 9781551808901
- Publish Date
- Oct 2010
- List Price
- $21.95
Classroom Resources
Where to buy it
Description
Large companies have huge budgets for marketing their products and services online. What’s the difference between a $100,000 marketing campaign and a $1,000 campaign? Surprisingly, not much! This book teaches small-business operators how to achieve big-business marketing success on a small-business budget. Low-Budget Online Marketing for Small Business takes readers behind the scenes of successful marketing campaigns. The book shows small-business owners how to cut costs so that they can adapt the same successful marketing strategies that big companies use. For anyone looking to attract attention to their small business on the web, this book will show them how, and with only a minimal investment.
About the author
Holly Berkley is a website producer and Internet marketing consultant with more than 15 years of experience. Her Internet marketing company, Berkley Web Strategies, merged with a top hosting and technology company to form Vantage Internet Services. Holly is now an independent consultant. Holly is also the author of Marketing in the New Media and Low-Budget Online Marketing, also available from Self-Counsel Press.