Life Is Management takes the principles of influence and persuasion into the role of management. Many books have been written on leadership, but few address the actual execution of the day-to-day world of management. This book is a comprehensive new approach to coaching behavioural change that will get extraordinary performance from everyone. It helps managers get their people to:• ask for the business,• take ownership of their targets,• become more entrepreneurial in customer service,• work more effectively together to reduce costs,• and much more. We all manage many things in life, and yet when we get the title and the responsibilities, we seem to forget what got us there in the first place. Through practical yet simple solutions, Life Is Management helps managers resolve everyday issues, and the results will be clear: improved performance and an accelerated career path.

Gary Ford is a graduate of the University of Waterloo with a degree in psychology. He has held a series of executive positions in retail banking with Canada Trust and most recently as vice president of sales and marketing for First Canadian Title.Ford is president of Life Is Sales Inc., a company focused on sales, management, and service training for the financial services industry. He is the co-author of The Canadian Guide to Protecting Yourself from Identity Theft and Other Fraud Life Is Sales.

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