The only comprehensive, critical overview that places Canadian advertising and consumer culture in historical, social, and cultural context for students

With over 15 classic and contributed selections, this reader offers a comprehensive overview of the historical, social, and cultural dimensions of advertising and consumer culture in Canadian society. Taking a critical approach, this collection encourages students to deconstruct their daily interactions with advertising, branding, and consumer culture.

Kyle Asquith's profile page

Kyle Asquith is an assistant professor in the Department of Communication, Media, and Film at the University of Windsor.

"This is the book I have been waiting for! It covers just enough theory without being too theoretical, it contains current, diverse, and very Canadian case studies, and it is accessible in its content and tone." --Irena Knezevic, Carleton University

"Advertising, Consumer Culture, and Canadian Society covers many of the key elements of a critical advertising studies class from a Canadian perspective. Each chapter contextualizes key themes in critical advertising research with examples that are relevant to the lives of Canadian university students." --Jade Miller, Wilfrid Laurier University