Luke Whittall
is originally from the Eastern Townships of Quebec but has called BC home since 2000. He has worked in British Columbia's wine industry since 2005 and lived in the Okanagan Valley since 2007. Through his career, he has had the privilege of working in vineyards and cellars in Okanagan Falls, Naramata, Oliver, and Osoyoos.

Switching to sales in 2009, he spent time in wine shops and wine stores in Penticton, Oliver, and Okanagan Falls before getting into wine writing and education. He has produced a podcast and blog called "Wine Country BC" since 2009 and has contributed articles to various publications and websites ever since. In 2016, he began teaching at Okanagan College.

Luke lives in the south Okanagan Valley with his two children and more than a few guitars.