Will C. van den Hoonaard is a professor emeritus of sociology at the University of New Brunswick and the author or editor of eight books. Most recently, he authored a series on ethics in research, including the acclaimed The Seduction of Ethics. His current interests cover qualitative research, research ethics, Bahá’is, human rights, and the world of map-makers. He is a Woodrow Wilson Fellow and also the recipient of the 2013 Annual Award for Lifetime Achievement chosen by the Health Improvement Institute, Bethasda, Maryland.