German by birth, Paulo grew up in Latin America and Africa before becoming Roman by adoption. His love for the eternal city allows him to see in Rome one of the world’s most important beacons and brands. Paulo has been immersed in the urban and contemporary art scenes for decades, first as a journalist for international magazines and newspapers, and later as the president of the Castelvecchi Publishing Company, where he produced more than 500 books and several magazines (among which “Aspenia” of The Aspen Institute). Now he leads Drago in a quest to stimulate the collective conscience by showcasing cutting-edge artists from around the world.