Zoë Meleo-Erwin is a sociologist specializing in qualitative data collection methods with over a decade of experience. In January (of 2022) she left academia to begin a position in tech as a UX researcher at a major global tech company. Prior to this, Zoë was an Assistant Professor of Public Health at William Paterson University. Zoë’s academic subject areas of expertise pertained to the relationship between social media and health-related thoughts, beliefs, behaviors, identities, and communities and the interrelationship between different levels of influence. While in academia she published a number of manuscripts and presented nationally as well as internationally on these topics, a list of which can be found at www.zoemeleoerwin.com.