Max Lenderman is Executive Creative Director at GMR Marketing LLC. His clients include ING Direct, McDonald’s, Pepsi and VISA. A founding member of the International Experiential Marketing Association, he is a sought-after speaker on branding, marketing and youth trends. His campaigns have garnered many industry awards, including Pro Awards from Promo Magazine, the 2006 MAA Worldwide Globes Award for excellence in marketing campaigns and the Ex Award from Event Marketer Magazine. His previous book, Experience the Message, was shortlisted for the 2006 Canadian Business Book of the Year. Lenderman lives in Chicago.