LORENZO LEBRIJA is the founder and director of TryTank, the experimental lab for church growth and innovation. He was the chief development officer for the Episcopal Diocese of Los Angeles, and served as pastor at St. John’s in San Bernardino and priest associate at St. Athanasius in Los Angeles. He earned his Master of Divinity degree at the General Theological Seminary, as well as an MBA from Florida International University. He has been a frequent speaker on development, community involvement, the arts, business strategy, and marketing. He lives in Cathedral City, California.