Shannon Marie Lach has been creating and planning events since 2002 and has been hired for event consultation and planning throughout Western New York for businesses, corporations, non-profits, universities, celebrities, and more. Shannon is the Owner/Principal Planner of PEAR, her New York based event planning company. A born innovator and a natural teacher, Shannon embraces social media as the avenue to build a comprehensive voice across multiple platforms for her company. With the continued support of dedicated partnerships, PEAR has grown into the ripe, collaborative event enterprise it is today.