Ellis Jones, Ph.D. is the award-winning, bestselling author of The Better World Shopping Guide and The Better World Handbook. A scholar of social responsibility, global citizenship, and ethical consumerism, he gives presentations throughout the US and Canada empowering people to make a difference. Ellis currently teaches sociology at Holy Cross College in Worcester, MA, where he focuses his energies on bridging the gap between academics, activists and the average citizen. www.betterworldshopper.org