A comprehensive overview of human communication from a Canadian perspective

Praised by students and instructors alike for its engaging approach and reader-friendly design, this fourth Canadian edition prepares students to become effective communicators in both their personal and professional lives. With a strong focus on the influence of culture and technology throughout, the text examines a range of contemporary topics from online social networks to group dynamics.

Ronald B. Adler's profile page

George Rodman's profile page

Alexandre Sevigny's profile page

Ronald B. Adler is professor emeritus in the Department of Communication, Santa Barbara City College.

George Rodman is a professor of television and radio at Brooklyn College, CUNY.

Alexandre Sévigny is an associate professor and director of the Master of Communications Management Program in the Department of Communication Studies and Multimedia at McMaster University.

"It's a comprehensive survey-style textbook that introduces students to the major divisions in communications as a discipline. It's bright and accessibly written with current Canadian content." --Leslie Vermeer, Grant MacEwan University

REVIEW FROM THE PREVIOUS EDITION: "This is not only a student-centred text, it is a Canadian student-centred text: it is filled with relevant, topical examples that Canadian students can identify with. It is a breath of fresh air for our students who are tired of reading American statistics and American examples." --Jennifer Taylor, University of Prince Edward Island