McLuhan takes up his father Marshall's mantle by marrying communications and religion in this journey through the senses

In this essay of extraordinary scope and depth, Eric McLuhan explores faith as a form of knowing. He does so against the backdrop of preliterate man’s concrete, bodily submersion in the putting on of poetry and drama (the practice of mimesis) and post-literate man’s bodiless submersion in electronic communication, in
which sender and receiver are everywhere and nowhere at once. In traversing the Aristotelian and Medieval concept of sensus communis, he examines synesthesia as, in effect, its operating system and charts the modern and contemporary mandate to embrace the discarnate. He washes up on the shore of religion as he uncovers a trinity of knowledge, that is, three kinds of sensus communis—the five physical senses, the four intellectual senses of Scripture (historical, allegorical, tropological, and anagogical), and the three theological senses (faith, hope, and charity)—each of the three complete in itself yet interacting with one another. A fascinating odyssey that will dazzle the senses.

Eric McLuhan is an author, editor, and teacher. He has worked closely with Marshall McLuhan, with whom he studied Finnegans Wake. He now lectures and writes on media and society, and edits the journal McLuhan Studies.

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Praise for Eric McLuhan's Previous Work

"FIlled with interesting, charming, bewildering, and challenging McLuhanisms."―Choice

"Eric McLuhan's collaborations with his father gives a rich treatment
of the tetrads, and one true to the elder's written and cognitive
style."―Journal of Communication

"A surprising posthumous gift from Canada's greatest cultural
theorist. The collaboration with his son Eric has produced not only the
most stimulating intellectual formulations but also the most welcome
concessions to the norms of scholarship and argument since The Gutenberg Galaxy and Understanding Media."―Letters in Canada