Festival organizers, band managers, musicians, digital devotees and co-authors Matt Voyno and Roshan Hoover bring their award winning e-book The New Rockstar Philosophy to paper book format for distribution across North America.
Hailed by indie musician-composer Michael Franti as "an outstanding guide for the Internet-era D.I.Y. musician who wants to thrive in today's post-major label music industry," the updated guide promises to be a "guerrilla blueprint for digitally conscious artists."
From budding musician to road tested journeyman; from songwriter to band leader to publicist to producer--all will get value from the straight talk on how to build your brand from the ground up in the digital age.

Readers and buyers of this book: Musicians at all levels (emerging, mid-career and veterans), music instructors, high school music students considering a music career, parents/friends of music students/musicians. Music industry (producers, engineers, coaches/teachers, agents, publicists).

Matt Voyno is a polymath music man. He has been involved in the digital music space for over 15 years and has extensive experience in the world of creative arts. Through managing and promoting music, bands and events, he has created a unique skill set that has led him to become an author, speaker, artist manager, musician and digital marketer. In 2012, Voyno spoke at the TEDxUofS about the power of the internet's participatory culture. He also joined the international mobile, social media and music conference MoSo Fest as their marketing and sponsorship coordinator.

Matt Voyno's profile page

Roshan Hoover is a musician, former artist manager, show promoter and principal director of Massive MKTG, a digital marketing agency. He understands the in-the-trenches work of being in a band, and spent the last four years taking a start-up technology company from zero to one million in annual revenue. Through his passion and experience working with music and tech, he knows first-hand the opportunities the new digital world offers the serious musician.

Roshan Hoover's profile page

Natalie Olsen's profile page

Brad Proudlove's profile page

Jeff Davis' profile page

An excellent read! It provides a thorough description on how social media can elevate your brand to new heights. If you're an artist looking to take your brand to the next level, this is your book.

Dawn Richard, multi-platinum R&B recording artist, formerly of Danity Kane and Diddy's Dirty Money

Musicians need to face the fact that living a life in music is a privilege to earn through hard work, innovation and collaboration. Artists need to take risks and push the edges of creative expression by embracing the reality that nothing about music is normal anymore. The number of new artists entering the market is greater than ever and that means more competition for a smaller slice of an already shrinking pie. This book is a great guide to how to move your career forward in this very competitive environment.

digitalcowboys.com and co-author of "The Future of Music: Manifesto for the Digital Music Revolution"

The New Rockstar Philosophy just makes sense. It's five years of industry wisdom wrapped up into a solid, quick read.

Jack Conte, half of indie duo Pomplamoose

One of the most useful books I've ever read to understand how music works these days. It made me focus on the really important questions: "Who am I as an artist?""Who is my audience?,""Why am I doing this?" For me it was a life changer.

Tommaso Colliva, 2013 Grammy-nominated engineer and producer, worked with Muse, Twilight Singers, Calibro 35

An outstanding guide for the Internet-era D.I.Y. musician who wants to thrive in today's post major label music industry...This book is a great guide that will get you looking at the business of music in a whole new way.

Michael Franti & Spearhead

Profound ideas combined with actionable insights — this book captures a decade of thinking about why the music industry has changed and how artists can thrive in this new digital world.

sidewinder.fm & Hypebot