What is technological innovation? Most people believe it's a flash of genius, but innovation--the ability to transform an idea into a marketable product, process or service--has underlying principles.

With the globalization of the world economy and rapid technological change, many people believe that innovation is a key generator of economic growth. This book explores in detail how the innovation process works--how ideas are successfully translated into marketable products. The 14 companies profiled illustrate the different stages of the innovation process; each firm's risks and choices, management strategies and outlook for the future are discussed.

The New Innovators is a penetrating study of Canadian businesses rising to the challenge of the global business environment.

ROGER VOYER is an Adjunct Professor, in the Faculty of Administration, University of Ottawa. Previously, he was the Research Director at the Science Council of Canada and Executive Director of the Canadian Institute for Economic Policy.

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PATTI RYAN is a Carleton University-educated journalist specializing in business reporting. Her work has appeared in many leading Canadian newspapers and periodicals.

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