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Business & Economics General

The Natural Step for Business (PDF)

Wealth, Ecology and the Evolutionary Corporation

by (author) Brian Nattrass & Mary Altomare

Publisher
New Society Publishers
Initial publish date
Jan 1999
Category
General
  • eBook

    ISBN
    9781550923995
    Publish Date
    Jan 1999
    List Price
    $16.95

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Description

The Natural Step for Business examines how four very successful "evolutionary" corporations in Sweden and the United States - including IKEA and Scandic Hotels in Sweden, and Collins Pine and Interface in the U.S. - are positioning themselves for long-term competitiveness using The Natural Step as a central part of their corporate strategy. Nattrass and Altomare puncture the myth that a company must choose between profitability and care for the natural environment, and present a timely and practical application of this exciting model for global sustainability.

About the authors

Brian Nattrass is a co-founder of The Natural Step Canada. He is a corporate lawyer, has served as Chairman of Earth Day International, and consults to corporations throughout North America.

Brian Nattrass' profile page

Mary Altomare's profile page