The Natural Step for Business
Wealth, Ecology and the Evolutionary Corporation
- Publisher
- New Society Publishers
- Initial publish date
- Jan 1999
- Category
- General
-
Paperback / softback
- ISBN
- 9780865713840
- Publish Date
- Jan 1999
- List Price
- $19.95
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Where to buy it
Description
The Natural Step for Business examines how four very successful "evolutionary" corporations in Sweden and the United States-including IKEA and Scandic Hotels in Sweden, and Collins Pine and Interface in the U.S.-are positioning themselves for long-term competitiveness using The Natural Step as a central part of their corporate strategy. Nattrass and Altomare puncture the myth that a company must choose between profitability and care for the natural environment, and present a timely and practical application of this exciting model for global sustainability.
About the authors
Brian Nattrass is a co-founder of The Natural Step Canada. He is a corporate lawyer, has served as Chairman of Earth Day International, and consults to corporations throughout North America.