If you have to be naked, you had better be buff.

We are entering an extraordinary age of transparency, where businesses must for the first time make themselves clearly visible to shareholders, customers, employees, partners, and society. Financial data, employee grievances, internal memos, environmental disasters, product weaknesses, international protests, scandals and policies, good news and bad: all can be seen by anyone who knows where to look. Welcome to the world of the naked corporation. 

In The Naked Corporation, Don Tapscott and David Ticoll explain how the new transparency has caused this unprecedented power shift, how and where information has exploded, and how corporations across many industries have seized on transparency not as a challenge but as an opportunity. Tapscott and Ticoll offer invaluable advice on how to lead the new age, rather than simply react to it.

Don Tapscott is one of the world's leading authorities on the impact of technology on business and society. He has authored 16 books, including Wikinomics: How Mass Collaboration Changes Everything, which has been translated into over 25 languages. Don's most recent book was co-authored with his son, Alex Tapscott. Blockchain Revolution: How the Technology Behind Bitcoin and Other Cryptocurrencies Is Changing the World was published in May 2016 and is, according to Harvard Business School's Clay Christensen, "the book, literally, on how to survive and thrive in this next wave of technology-driven disruption." In 2017, Don and Alex co-founded the Blockchain Research Institute, whose 80+ projects are the definitive investigation into blockchain strategy, use cases, implementation challenges, and organizational transformations. Don is a member of the Order of Canada and is ranked the second most influential Management Thinker and the top Digital Thinker in the world by Thinkers50.

Don Tapscott's profile page

David Ticoll's profile page