Saving the planet is big business.

Realising this, savvy companies are hopping on the sustainability bandwagon. Some may have altruistic ends in mind, but most want to make a quick buck. As ethical spending and consumer options increase, greenwashing is not only proliferating—it’s becoming harder to discern.

But how is someone at the supermarket supposed to decipher all this?

In The Great Greenwashing, John Pabon pulls no punches in arming consumers and business professionals with the tools they need to educate themselves, filter out the nonsense from the truth, and make a positive impact.

JOHN PABON is a globally recognised expert in sustainability. He has worked with the United Nations, McKinsey, A.C. Nielsen, and as a consultant with BSR, the world’s largest sustainability-focused business network. Pabon is a regular commentator on CNN, EuroNews, and ABC, and is the Chair of The Conference Board’s Asia Sustainability Leaders Council, a member of the United Nations Association of Australia, and serves on the board of advisors to the U.S. Green Chamber of Commerce. Originally from Southern California, Pabon currently lives in Melbourne, Australia, with his partner and their fussy Shiba Inu.

John Pabon's profile page

"Eye-opening … While many experts warn of a doomed future, Pabon lays out an achievable path forward. With engaging prose, he offers the knowledge necessary to make better decisions." — Literary Review of Canada

"Readers who want not only to get angry but also to make a difference will find a kindred spirit here, as well as a guiding light for the future.” — Earth.Org

"Pabon writes in a language that is straightforward, easy to understand, and shows quite plainly his own feelings on the subject of greenwashing for profit … If you buy things from stores, you should read this book." — Miramichi Reader