In an urgent follow-up to his bestselling Why Your World Is About to Get a Whole Lot Smaller, Jeff Rubin argues that the end of cheap oil means the end of growth. What will it be like to live in a world where growth is over? Now updated with a new afterword.
Economist and resource analyst Jeff Rubin is certain that the world's governments are getting it wrong. Instead of moving us toward economic recovery, measures being taken around the globe right now are digging us into a deeper hole. Both politicians and economists are missing the fact that the real engine of economic growth has always been cheap, abundant fuel and resources. But that era is over. The end of cheap oil, Rubin argues, signals the end of growth--and the end of easy answers to renewing prosperity.
Rubin's own equation is clear: with China and India sucking up the lion's share of the world's ever more limited resources, the rest of us will have to make do with less. But is this all bad? Can less actually be more? It doesn't matter whether it's bad or good, it's the new reality: our world is not only about to get smaller, our day-to-day lives are about to be a whole lot different.

Jeff Rubin's profile page

JEFF RUBIN is a Canadian economist and bestselling author. A world-leading expert on trade and energy, and former chief economist and chief strategist at CIBC World Markets, he recently served as a senior fellow at the Centre for International Governance founded by Jim Balsillie. His first book, Why Your World Is About to Get a Whole Lot Smaller, was an international bestseller, and was favourably reviewed in both TIME and Newsweek. It was the number-one-selling non-fiction book in Canada and won the National Business Book Award, and was longlisted for the Financial Times and Goldman Sachs Business Book of the Year Award. Since then, he has written multiple bestsellers, including The End of Growth, The Carbon Bubble, and The Expendables.

#1 NATIONAL BESTSELLER

"Clearly written and smartly argued."
—Kirkus Reviews
"Thought-provoking and accessible. . . . Rubin's wide-ranging examination of assorted energy issues, while scarcely cheerful reading, offers acerbic insights. . . . No-nonsense analysis."
—Publishers Weekly

"You have to hand it to Rubin: For a former bank economist, he writes in a way that is amazingly accessible. . . . The book is well researched and logically written."
—Todd Hirsch, The Globe and Mail

"One of Canada's most respected economic thinkers."
—David Suzuki

“I greatly enjoyed The End of Growth. It conveys a multidimensional description of the current situation from the point of view of various global players. . . . The economic concepts, no matter how complex, are expressed through connections and analogies, bound to entice the readers with and without economics background alike.”
—Canadian Insider Business

“Rubin’s book is well worth reading, particularly for those interested in political debates over the Enbridge, Kinder Morgan, and Keystone pipelines.”
—The Georgia Straight
“Provocative.”
—The Chronicle Herald
“Conversational. . . . [Rubin] raises an intriguing idea: Rising oil prices could save the planet by driving down our consumption and emissions. . . . Accessible.”
—The Tyee