In re-considering 2007 book (Pricing Strategies for Small Business), I took advice to emphasize the positive and shove the negative stuff to the back; to change the name to something more marketable, and delete material in which no one has ever showed any interest. Each chapter is meant to open with a story or quote illustrating the importance of the chapter.

Over the past 10 year I have been giving talks about pricing and honing the approach for the client base. One of the more recent developments was to change the name of my talk to 'The Dark Art of Pricing'. This is where the new book title originated from.

Andrew Gregson, BA, MA, also has an M.Sc. in Economics. He has over 3 decades of business experience as a senior manager, consultant, and business owner and he has worked in the wholesale, distribution, manufacturing, and service sectors all over North America and the UK. Andrew is a profit engineer and pricing expert. His advice is based upon being a former business owner and entrepreneur. Andrew is also the author of Pricing Strategies for Small Business and delivers pricing talks to universities, colleges and businesses.

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