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Business & Economics Public Relations

Strategic Communication in Canada

Planning Effective PR Campaigns

by (author) Bernard Gauthier

Publisher
Canadian Scholars' Press Inc.
Initial publish date
Aug 2018
Category
Public Relations, Public Affairs & Administration, Media & Communications Industries
  • Paperback / softback

    ISBN
    9781773380766
    Publish Date
    Aug 2018
    List Price
    $59.95

Classroom Resources

Where to buy it

Description

Informed by decades of agency experience, Bernard Gauthier prepares aspiring public relations students to think strategically as they plan and create campaigns. Strategic Communication in Canada is structured around the two major phases of developing communication strategy. In the first half of the book, readers will be taken through the main phases of conducting a situation analysis – a prerequisite to developing strategy. In part two, readers will move from raw materials to finished, polished strategy. Readers will then use a planning model to help organize knowledge and draw conclusions.

This easy-to-follow text features ten chapters packed with practical advice and study tools such as learning objectives, key terms and concepts, and critical reflection questions. Strategic Communication in Canada is an essential, to-the-point read for students studying public relations and marketing communication; business strategy; and journalism and public affairs.

About the author

Bernard Gauthier is a Professor and Program Coordinator of the Bachelor of Public Relations program at Conestoga College, Doon Campus.

Bernard Gauthier's profile page