Located beneath the snow-capped peaks of Labrador’s Mealy Mountains, Len Rich opened a sportfishing lodge at a pristine site he christened, ‘Awesome Lake.’ This is the true story of how he began his quest, the serious and the humorous sides of becoming an outfitter in an often-inhospitable land. From the landing of the first bush plane to the selling of the lodge a decade later, you’ll relive his adventures–both good and bad. In the end, you may ask yourself why he ever got into the outfitting business in the first place…or you may have developed a yen to try it yourself!

Len Rich was born and raised in Whitehall, New York. He was first exposed to Newfoundland and Labrador with the US Air Force in 1959-60. He later returned to settle on the west coast in the Corner Brook area in 1966.

An award winning writer, he had achieved recognition by peers in several writers organizations, and in 1991 was a recipient of the Canada Recreational Fisheries Award, presented by the Governor General at Rideau Hall, in recognition of outdoor writing and a contribution to conservation which influenced a generation of sport fishers.

Len Rich's profile page