Selling It
- Publisher
- Doubleday Canada
- Initial publish date
- Sep 1995
- Category
- General
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Paperback / softback
- ISBN
- 9780385255158
- Publish Date
- Sep 1995
- List Price
- $19.95
Classroom Resources
Where to buy it
Description
The companion volume to Making It, Selling It explains the complex business of marketing feature films in Canada. With contributing essays from leading experts--producers, distributors, marketing managers, publicists and others--this book is for anyone involved in making and selling film.
All of the essential aspects of marketing are discussed here, from how to create a marketing plan and campaign to the production of theatrical trailers and posters. The information is based on firsthand experience and represents a valuable guide, not only to the marketing sector, but to the film industry as a whole.
Edited by Joan Irving of the Academy of Canadian Cinema and Television, this book includes essays by the leading Canadian experts in their fields.
About the author
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Joan Irving is a translator specializing in film and television. She has written the subtitles for numerous feature and documentary films, including Les Invasions barbares. She lives in Montreal, Quebec.
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