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Business & Economics General

Secrets of Advertising to Gen Y Consumers

by (author) Aiden Livingston

Publisher
Self-Counsel Press
Initial publish date
May 2013
Category
General
Recommended Age
16
Recommended Grade
11
  • Paperback / softback

    ISBN
    9781770400344
    Publish Date
    Apr 2010
    List Price
    $18.95
  • eBook

    ISBN
    9781770409286
    Publish Date
    May 2013
    List Price
    $12.99

Classroom Resources

Where to buy it

Description

This book explains the new and innovative ways to market products and services to the younger, Gen Y. This book shows you how to leverage the Internet and social media, and how to become the type of company Gen Y will be loyal to.

About the author

Aiden Livingston is a member of Gen Y himself. He launched his first business at the young age of 20 and started three more successful companies since that time. He has written for numerous marketing publications, and has traveled around the world helping companies establish a competitive edge by marketing to the elusive Gen Y consumer.

Aiden Livingston's profile page

Librarian Reviews

The Secrets of Advertising to Gen Y Consumers

This book aims to help businesses to market themselves to a specific set of consumers: those belonging to Generation Y (those born between 1982-2002). It describes how their experiences and preferences make them different from previous generations, and how advertisers can change their tactics in order to appeal to this specific market. It is really aimed at helping people who are not members of Gen Y to understand how to market to a generation different from and younger than their own. Written in an easily understandable style, the information is broken down into small, useful sections that students should find quite helpful.

Source: The Association of Book Publishers of BC. BC Books for BC Schools. 2010-2011.