Secrets of Advertising to Gen Y Consumers
- Publisher
- Self-Counsel Press
- Initial publish date
- May 2013
- Category
- General
- Recommended Age
- 16
- Recommended Grade
- 11
-
Paperback / softback
- ISBN
- 9781770400344
- Publish Date
- Apr 2010
- List Price
- $18.95
-
eBook
- ISBN
- 9781770409286
- Publish Date
- May 2013
- List Price
- $12.99
Classroom Resources
Where to buy it
Description
This book explains the new and innovative ways to market products and services to the younger, Gen Y. This book shows you how to leverage the Internet and social media, and how to become the type of company Gen Y will be loyal to.
About the author
Aiden Livingston is a member of Gen Y himself. He launched his first business at the young age of 20 and started three more successful companies since that time. He has written for numerous marketing publications, and has traveled around the world helping companies establish a competitive edge by marketing to the elusive Gen Y consumer.
Librarian Reviews
The Secrets of Advertising to Gen Y Consumers
This book aims to help businesses to market themselves to a specific set of consumers: those belonging to Generation Y (those born between 1982-2002). It describes how their experiences and preferences make them different from previous generations, and how advertisers can change their tactics in order to appeal to this specific market. It is really aimed at helping people who are not members of Gen Y to understand how to market to a generation different from and younger than their own. Written in an easily understandable style, the information is broken down into small, useful sections that students should find quite helpful.Source: The Association of Book Publishers of BC. BC Books for BC Schools. 2010-2011.