The new standard for public relations in Canada. The most current coverage of social and new media strategies.

Public Relations presents a clear, engaging, and contemporary picture of public relations principles, while seamlessly integrating coverage of the technical and cultural shifts brought about by the rise of social media. Examining classical foundations and the modern landscape, this Canadian edition approaches basic PR knowledge in a way that reflects today's participatory communication environment.

Tom Kelleher's profile page

Anne Marie Males' profile page

TOM KELLEHER is the Chair of the Department of Advertising at the University of Florida College of Journalism and Communications.

ANNE MARIE MALES is a professor and the program coordinator of the Bachelor of Public Relations program at the Humber Institute of Technology and Advanced Learning.

"An excellent introduction to PR that is well-focused on new technology platforms and tactics, but doesn't sacrifice basic learning concepts, strategies, or tactical skills." --Gary Fowlie, BCIT

"Its emphasis on digital media and applications is significant and relevant, and the fact that it is a Canadian text is also of great appeal." --Kenneth Bell, University of Regina

"This text is an excellent presentation of contemporary foundations in public relations. Its Canadian context makes it a more appropriate introductory text for Canadian PR students." --Veronique Mandal, St. Clair College