Launch, grow, and scale your membership business

What if you could stop chasing one-off sales and build a business that pays you consistently, month after month?

In Predictable Profits, membership expert Stu McLaren pulls back the curtain on how to create a thriving membership business that doesn’t just bring in revenue—but does so predictably, allowing you to focus on what truly matters.

Drawing on nearly two decades of membership experience, Stu shares:

• Three telltale signs that you have a perfect market for a membership site
• How to effortlessly attract new members—even if you don’t like to “sell”
• Why closing your doors will lead to faster and more explosive growth in your membership
• A simple blueprint for creating irresistible content that keeps your members coming back for more
• What to do in the first 30 days to triple the lifetime value of your members

Predictable Profits is packed with real-life success stories, actionable insights, and all the inspiration you need to build a membership site that does more than just generate revenue—it creates financial stability, positive impact, and ultimate freedom.

Turn what you already know, love, and do into a thriving online business. This remarkable book will show you how.

Stu McLaren's profile page

Stu McLaren is a membership expert and the co-founder of Membership.io, a leading platform serving thousands of online membership sites. With over 15 years of experience in the subscription industry, Stu coaches and consults best-selling authors, top-rated speakers, experts, hobbyists, and entrepreneurs on how to turn their expertise into predictable, recurring revenue. Stu lives just outside of Toronto, Canada, with his wife and two kids. Learn more at Stu.me.

“In a shifting world, Stu McLaren champions the transformative power of memberships, leading the way in community building and business growth. Stu empowers entrepreneurs to share their expertise, create impact, and establish sustainable, worry-free business models. Highly recommended!”
— Gabby Bernstein, #1 New York Times best-selling author of The Universe Has Your Back

“I’ve watched Stu empower countless entrepreneurs to build sustainable, high-impact businesses. In Predictable Profits, he reveals the blueprint for transforming one-off sales into a reliable stream of recurring revenue. It provides everything you need to launch a successful membership site.”
— Michael Hyatt, New York Times best-selling author of Platform and publisher of the Full Focus Planner

“Stu McLaren’s work has had a massive impact, helping us grow from a tiny little one-person business in a 500-square-foot apartment to a seven-time Inc. 5000 Fastest-Growing Company. Predictable Profits is an absolute must-read book for any entrepreneur seeking to bring predictability to their income and life in a highly unpredictable world.”
— Ryan Levesque, #1 national best-selling author of Ask and Choose

“Stu is a special human. His depth of knowledge when it comes to building a membership-based business is second to none. Even better is his depth of caring and obsession to see others succeed . . . that’s a lethal combination in the best way possible.”
— Dean Graziosi, multiple New York Times best-selling author and co-founder of Mastermind.com

“Creating my own community online has been deeply rewarding at many levels. If you’ve got an inkling to do the same, Stu is both the OG and the cutting edge in this space. This is the book you’ve been looking for.”
— Michael Bungay Stanier, author of The Coaching Habit

“If you want to build a successful membership, then devour this book! It is going to teach you everything you need to know to build a thriving membership and a recurring revenue stream.”
— Carrie Green, author of She Means Business and founder of the Female Entrepreneur Association

“Not only is this a game-changing guide for any entrepreneur looking to build a recurring revenue stream, this book will help any entrepreneur radically improve their method, messaging, and marketing. This book isn’t just a membership primer, it’s a business builder.”
— Bari Baumgardner, founder of SAGE Event Management

“Stu McLaren is the real deal. Working alongside him at Membership.io, I’ve seen firsthand the depth of his expertise in the membership space. His insights are practical, powerful, and actionable. Stu is a leader you want in your corner if you’re serious about growth.”
— Dan Martell, Wall Street Journal best-selling author of Buy Back Your Time

“Stu McLaren is a genius when it comes to memberships. He knows how to make you believe in your business and convince you to take action, and he’ll show you how to build something that lasts. If fear is holding you back, Stu’s your guy to help you push through.”
— Jennifer Allwood, business coach for Christian women and author of Fear Is Not the Boss of You

“Stu McLaren shows entrepreneurs how to create businesses that are powerful, profitable, and purpose-driven. If you’re ready to redefine wealth through connection and service, Stu’s insights on memberships offer a transformative path forward.”
— Patrice Washington, founder of the Institute for Redefining Wealth

“What we’ve learned from Stu McLaren has been life-changing. Thanks to his teachings, we built our membership site the right way from the start, resulting in a thriving community of thousands and a stable, recurring revenue stream.”
— Scott Paley, co-founder of the Nonprofit Leadership Lab

“Building a membership business is one of the simplest ways to create consistent, reliable income—and Stu McLaren is the undisputed expert to help you succeed. He combines a proven approach to financial growth with a deep commitment to integrity, values, and lifestyle.”
— Susie Moore, author of Let It Be Easy

“Memberships are the magical bridge from month-to-month anxiety to sustainable year-over-year growth, and Stu is exactly who you need to shepherd you across that bridge. For decades Stu’s been the go-to guy for memberships, and now he’s packed all that wisdom into one easy-to-use book.”
— Shelley Brander, founder of Knit Stars

“Following Stu McLaren’s practical and simple strategies, I launched my first membership and added multiple six-figures in annual recurring revenue to my bottom line. Thanks to Stu, I’m no longer stuck in perpetual ‘launch’ mode. He has made me fall in love with my business all over again.”
— Alex Cattoni, founder of Copy Posse

“After reading Predictable Profits and integrating Stu’s teachings on recurring revenue and memberships into your business, your life and your business will never be the same. I have been recommending Stu to all Hay House authors for more than a decade now, and I can say all have been blown away by how their businesses change for the better when they apply his easy-to-integrate teachings.”
— Reid Tracy, CEO of Hay House

“This book lays out the ultimate blueprint for building a successful membership model in any industry, in any niche. Stu genuinely cares about helping others succeed, and I can’t recommend him enough.”
— Sarah Williams, author of One Box at a Time

“Recurring revenue is essential to scaling a sustainable creator business. Stu is the master of scaling memberships to millions in recurring revenue.”
— Nathan Barry, founder of Kit.com

“I was about to close down my struggling membership when a friend suggested I connect with Stu McLaren. In clear, actionable steps, Stu teaches exactly how to structure a membership in a way that delivers high value without creating overwhelm. ”
— Susan Bradley, founder of The Social Sales Girls

“If there’s anyone who truly understands what it takes to build a stable, thriving business, it’s my dear friend and mentor, Stu McLaren. He really cares about people, and his words have the power to reshape your business into a steady, profitable venture—and a business that brings you joy and provides the impact that you want to make.”
— Suzi Dafnis, CEO of HerBusiness

“In today’s fast-paced market, Stu makes an undeniable case for the power of recurring revenue as the foundation of stability and growth. His approach isn’t just about generating income; it’s about building a loyal, engaged community that turns customers into lifelong advocates.”
— Peter Johnston (PJ), founder of Persephone Investments

“Stu McLaren is known in my world as the membership guy—and for good reason. I’ve used his teachings to create both low-end and high-end memberships that provide me with recurring revenue all year long. Whether you’re just starting or looking to scale, this book will give you the road map to make it happen.”
— Sigrun Gudjonsdottir, online business consultant and international speaker