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Business & Economics Strategic Planning

Pow! Right Between the Eyes

Profiting from the Power of Surprise

by (author) Andy Nulman

read by Peter Ganim

Publisher
Brilliance Audio
Initial publish date
Nov 2016
Category
Strategic Planning, General, Advertising & Promotion
  • CD-Audio

    ISBN
    9781511384650
    Publish Date
    Nov 2016
    List Price
    $14.99

Classroom Resources

Where to buy it

Out of print

This edition is not currently available in bookstores. Check your local library or search for used copies at Abebooks.

Description

Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a "Who cares?" and a "Holy cow!"

 

Business, both big and small, is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same old song and dance. In today's information economy, it doesn't matter how many people you reach, but how much attention they pay. And the best way to get attention is with the powerful, but largely misunderstood, element of surprise.

 

Pow! Enter Andy Nulman with the art of surprise marketing. An explosive new outlook, surprise marketing solidifies the bond between you and your customers like nothing else, and keeps them coming back for more by providing a continuous flow of what they never expected.

 

Pow! Right Between the Eyes reveals the secrets, theories, and tactics of surprise marketing, and wields outrageous real-world examples (and even more outrageous tools like "The Lubricant to Yes" and "Euphoric Shock") to help expand the boundaries of the extreme and create a bigger bang for bigger profits. On his quest to unlock the secret of why some things knock your socks off and others put you to sleep, Nulman shares insights from director Alfred Hitchcock, designer Philippe Starck, playwright David Mamet, Family Guy creator Seth McFarlane, Harvard psychologists, songwriters, bloggers, and even the inventor of Pirate Booty snack chips. Surprising choices for a business book? Well…what did you expect?

 

About the authors

Andy Nulman, born 1959, is a Montreal-based businessman best known for his activities in co-founding and promoting the Just For Laughs comedy festival; under Nulman's stewardship, the festival grew from a two-day show to a month-long event drawing international audiences.

Andy Nulman's profile page

PETER GANIM is an award-winning stage, film and television actor and the narrator of over 100 audiobooks. He lives in New York City.

Peter Ganim's profile page