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Business & Economics General

Pay What It's Worth

You Don't Need to Set a Price on Value

by (author) Tara Joyce

Publisher
Iguana Books
Initial publish date
Jan 2023
Category
General, Small Business, Entrepreneurship
  • eBook

    ISBN
    9781771806039
    Publish Date
    Jan 2023
    List Price
    $9.99

Classroom Resources

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Description

What if the customer determined the price they pay based upon the value they receive? How might that change things? Pay What It's Worth pricing is a system allowing for a different way of valuing the products, services, and experiences we have and exchange with others. Each of us has the power and ability to create our own economy, and approach to valuing products and services.

In "Pay What It's Worth: You Don't Need to Set a Price on Value," you'll explore the power and potential, as well as the pitfalls, of not setting prices. Mutually beneficial exchanges are possible and sustainable for you, as a business owner, and as a customer. Your integrity is your most valuable wealth creation tool.

About the author

Unfulfilled at 26, Tara Joyce left her corporate marketing career to start her own business and to explore how she wanted to be of service. Quickly, she was attracted to the seemingly backwards strategy of not setting a price and to allowing her customers to determine the value of her offering, and to sharing what she learned through her blog, "Rise of the Innerpreneur." Today, the “Pay What It’s Worth” concept and Tara’s published work support people globally in exploring their own scarcity and fear-based ideas around money, value, and business relationships. Tara lives in Peterborough, Canada with her husband, daughter, and canine son.

Tara Joyce's profile page