An in-depth look at two decades of a movement that aims to challenge the ethical foundations of the global market. Transnational corporations look for the cheapest suppliers, while the fair trade movement insists on a premium for the producersat the start of the chain. Sally Blundell explores the origins of fair trade and what it is likely to become in the face of growing disparities between the principles and the practice.

Sally Blundell is a freelance journalist and writer in Christchurch, New Zealand. She has conducted research, interviews, and reports for Trade Aid, New Zealand’s largest fair trade organization, and has written a history of the Trade Aid Movement.

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“A splendid new series of pocketable guides to issue politics…rigorously clear.”

The Guardian, London, U.K.

“For anyone who wants a lucid, factual, reliable guide to some of the most important issues of our time, I strongly recommend you check out the No-Nonsense Guides.”

Howard Zinn, social activist and author of a A People’s History of America

“We need to put justice, dignity and people’s freedom into the trade equation—and this is what Sally Blundell’s excellent guide helps us to do.”

Vandana Shiva, Indian philosopher and environmental activist

“The No-Nonsense Guides target those topics that a large army of voters cares about, but that politicos evade.”

The Independent, London, U.K.