Land, copra, and custom were the dominant themes in the colonial history of the New Hebrides; they remain crucial concerns as the Republic of Vanuatu, the name adopted at independence in 1980, is experiencing the transformation of its peasant society from small copra producers to participants in regional and world market economies.

Based on extensive fieldwork, this book gives a detailed account of how the 'chain of copra' works -- from the commodity markets of Europe to the native producers and back again. Through the use of well-constructed examples, Rodman shows how small producers respond to changes in world prices, which in turn are related to the emergence of economic differentials within Longana.

The islanders, usually considered to be powerless in their dealings with the outside world, do, however, see themselves as retaining, and in fact do retain, a measure of control over their economic activities in production and marketing, as is demonstrated by Rodman.

The author describes how the flexibility of customary land tenure allows the system of land holding to change while appearing to remain the same. Out of older kinds of inequality are emerging new kinds of inequality in cash income and in control of land -- land is being concentrated in a few hands while the subsequent social differentiation among the peasant copra producers is being obscured.

The way in which the penetration of capitalism has taken place in Vanuatu makes possible the persistence of an illusion that rich peasants are the same as traditional men of rank and influence. While this is certainly an illusion, it is also a real way of coping with change and slowing the impact of capitalism in a local economy with a different kind of logic.

Margaret C. Rodman's profile page

Margaret C. Rodman is a research associate in the Department of Anthropology at McMaster University.

This is a well-written book on an important topic: land, the construction of inequality on a Melanesian island and the ideology and reality of conservation and dissolution ... It will take its place among the best books on culture and economy in the Pacific. - John Connell, Oceania This book offers a valuable analysis of the lives of peripheral cash-croppers in the Pacific today: lives that are phrased in customary terms at the same time they are being transformed by the coconut, cash, and the world market. - Lamont Lindstrom, Mankind Welcome in that it offers us a detailed description of the people of Longana . . . doubly welcome is that it addresses the interrelationship between customary land tenure and cashcropping and thus deals with economics and development. . . . an impressive chronicle of the affairs of Longana and a valuable contribution to Melanesian studies. - Marc Schiltz, The Journal of Peasant Studies