The leader in Canadian communication studies for twenty-five years, this highly-anticipated new edition introduces the history, theories, and basic concepts of traditional media, while integrating the latest information on digitization and various types of new media. The authors explore a widerange of exciting topics including media culture and politics, media content, audiences, law and policy, the structure and role of media ownership, journalists as content producers, the effects of media convergence, and globalization. With a stunning new full-colour design, a reorganized chapter oncommunication policy, and extensive updates throughout, the seventh edition of Mass Communication in Canada is essential reading for anyone studying this constantly evolving field.

Mike Gasher is a former journalist and professor in the Department of Journalism and director of the Centre for Broadcasting and Journalism Studies at Concordia University.

Mike Gasher's profile page

David Skinner's profile page

Rowland Lorimer is editor of the Canadian Journal of Communication and director of the Master of Publishing Program at Simon Fraser University.

Ruth J. Patrick is university librarian at the University of British Columbia.

John H.V. Gilbert is professor and coordinator of Health Sciences, University of British Columbia.

Rowland Lorimer's profile page

"Unwaveringly and distinctly Canadian in content and perspective, [this book] is still the best survey of the field of mass communications in Canada. It incorporates a strong attention to theory and provides an excellent summary of research in the area of communications studies, whilemaintaining a specific and welcome Canadian perspective." --Kathleen Cross, Simon Fraser University

"[Mass Communication in Canada] is well-written and accessible. Its discussion on the cultural industries, journalism, policy, globalization, and new communication technologies is quite strong. It provides extensive information on the past, present, and future of the Canadian communicationindustry [and] its discussion on the major government and industry organizations is well-written and informative." --Anne-Marie Kinahan, Wilfrid Laurier University