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Business & Economics Advertising & Promotion

Marketing Spark

How Entrepreneurs Can Ignite Their Marketing and Embrace the Power of Brand Storytelling

by (author) Mark Evans

Publisher
Mark Evans
Initial publish date
Oct 2018
Category
Advertising & Promotion, Internet Marketing
  • Paperback / softback

    ISBN
    9780994047328
    Publish Date
    Oct 2018
    List Price
    $25.99

Classroom Resources

Where to buy it

Description

From award-winning journalist to trusted marketing consultant for some of North America’s most successful startups, Mark Evans has been honing his storytelling craft for over 25 years. In Marketing Spark, he synthesizes his unparallelled expertise, tried-and-true formulas, and endless resources into one fantastic guide that will empower readers to reach their full professional potential with the power of brand storytelling.

About the author

Contributor Notes

As a marketing consultant, entrepreneur, and award-winning newspaper reporter, Mark Evans has been telling stories for more than 25 years. Since starting ME Consulting in 2008, Mark has worked with more than 100 startups and fast- growing companies looking to accelerate their growth with better and smarter marketing that harnesses the power of storytelling.

Editorial Reviews

"As someone who helps startups tell stories for a living, I find it's one of the things that challenges entrepreneurs most - despite the fact that they often have the best stories to tell. Marketing Spark is a go-to for anyone who doesn't know where to start when it comes to telling their own story.” — Erin Bury, Managing Director, 88 Creative