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Business & Economics General

Marketing Dynamics Bundle

Student Textbook + One-Year/Single-User Student Website Access Code, Canadian Edition 2013

by (author) Greg Gregoriou, Jessica Pegis, Jennie Sobel & Cynthia Gendall Basteri

Publisher
Oxford University Press
Initial publish date
Feb 2015
Category
General
  • Kit

    ISBN
    9780199013807
    Publish Date
    Feb 2015
    List Price
    $113.69

Classroom Resources

Where to buy it

Description

This new, Canadianized edition of Marketing Dynamics is a combined print and online resource that introduces students to the fundamental concepts of marketing, the marketing mix, trends and issues in marketing, and the development and analysis of a marketing plan. Canadian examples are integrated throughout.

This student bundle includes one copy of the student textbook, and a one-year/single-user access code to the student website.

a href="http://www.oupcanada.com/school_request.php"CLICK HERE/a to request a free trial code for the student website.

Sample chapter a href="http://www.oupcanada.com/school/order_form/upload/forms/Marketing%20Dynamics%20Sample%20Pages.pdf"CLICK HERE/a.

About the authors

Contributor Notes

Greg Gregoriou is student executive director on the Board of Directors of DECA Ontario, and assistant head of Student Services at Parkside High School (Hamilton-Wentworth District School Board).

Jessica Pegis is a professional writer and editor with over 25 years' experience. She has worked on projects from K-12 in a variety of subject areas including business, literacy, and social studies.

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