Marketing Dynamics Bundle
Student Textbook + One-Year/Single-User Student Website Access Code, Canadian Edition 2013
- Publisher
- Oxford University Press
- Initial publish date
- Feb 2015
- Category
- General
-
Kit
- ISBN
- 9780199013807
- Publish Date
- Feb 2015
- List Price
- $113.69
Classroom Resources
Where to buy it
Description
This new, Canadianized edition of Marketing Dynamics is a combined print and online resource that introduces students to the fundamental concepts of marketing, the marketing mix, trends and issues in marketing, and the development and analysis of a marketing plan. Canadian examples are integrated throughout.
This student bundle includes one copy of the student textbook, and a one-year/single-user access code to the student website.
a href="http://www.oupcanada.com/school_request.php"CLICK HERE/a to request a free trial code for the student website.
Sample chapter a href="http://www.oupcanada.com/school/order_form/upload/forms/Marketing%20Dynamics%20Sample%20Pages.pdf"CLICK HERE/a.
About the authors
Contributor Notes
Greg Gregoriou is student executive director on the Board of Directors of DECA Ontario, and assistant head of Student Services at Parkside High School (Hamilton-Wentworth District School Board).
Jessica Pegis is a professional writer and editor with over 25 years' experience. She has worked on projects from K-12 in a variety of subject areas including business, literacy, and social studies.
